Empowering everyone – individuals, organisations and governments – to build a nature-positive world, in which nature and people can thrive together.

#4steps4theearth

We believe this vision can be achieved from a local to global scale – through lifestyle changes and systemic changes – by creating a global framework for uniting diverse human actions towards net positive outcomes for nature.

We call this framework The Mitigation and Conservation Hierarchy.

Through its application in policy-setting, business planning and individual consumer choices the conservation hierarchy can guide the actions of diverse stakeholders towards sustainable human footprints and aspirational positive outcomes for nature.